At Zoeftig, during the introduction of new products into our seating portfolio, we put significant emphasis on inclusivity, with our designers aiming to create environments that cater to the diverse needs and preferences of a wide range of passengers. This comprehensive approach allows us to recognize that airports serve a variety of passenger profiles, including business commuters, leisure travellers, passengers with reduced mobility, and those with a registered disability.
Our design approach regarding airport seating focuses on creating comfortable, functional, and visually appealing seating arrangements that prioritize the experience and well-being of passengers. This process recognizes the diverse needs of travellers and aims to enhance their overall journey through thoughtful considerations. Key aspects of our philosophy include ergonomic forms to products, accommodating for all end users, providing ample charging options, utilizing sustainable materials, and creating spaces that promote relaxation and social interaction, or privacy for working, when required. By prioritizing passenger comfort and well-being, we can contribute to a more positive and enjoyable airport experience for all travellers.
For the business passenger, our airport seating has been carefully considered to meet the demands of a professional on the go. Ergonomically designed seats with a variety of integrated power outlets for fast charging phones and laptops are essential. Work-friendly spaces, such as spacious seats with individual armrests, tablet tables or privacy screens, collaborative working areas or more private seating clusters with individual seats all provide business travellers the opportunity to focus on work commitments while awaiting their flights. The atmosphere is curated to be conducive to concentration, helping people to make the most of their time in the airport.
Leisure passengers have a slightly different set of requirements, and often prioritize comfort and relaxation. Designing for this demographic involves creating an overall more inviting space, with lounge-style seating arrangements and aesthetically pleasing designs that contribute to an environment which is conducive to unwinding. The incorporation of planters, a variety of seat types and finishes, ease of access to the retail spaces and other amenities, further enhances the overall ambiance of a concourse, making the user experience of any airport more enjoyable for leisure travellers who seek a brief respite from the demands of travel.
Groups and families have a similar when it comes to seating arrangements, with a few added extras to make life on the go easier. Our designers work hard to consider the need for flexibility in seating configurations that accommodate different group sizes — comfortable seating clusters allow groups to stay together and socialize, additionally, family-friendly zones with communal surfaces and easy access to open spaces or play areas cater to the needs of parents with young children — overall making the airport experience more manageable and enjoyable for families traveling together.
In terms of accessibility, we have a focus on priority seating and PRM considerations to ensure that airport seating is inclusive for individuals with registered disabilities or reduced mobility — we implement this through the integration of features such as designated seating, wheelchair spaces, and easy access to charging stations. Signage and wayfinding are designed with visibility and readability in mind, accommodating passengers with visual impairments. We also pay close attention to ensuring that floor layouts are designed to meet the needs of all individuals — with careful consideration to gate access, isle widths, and specific boarding protocol.
Our concept of design goes beyond simply meeting the basic requirements and actively considers the diverse needs of the entire spectrum of travellers. This approach helps to enhance the overall airport experience, fostering a sense of inclusivity and equality. By considering the preferences and requirements of a broad range of passengers, airports become more accessible and enjoyable for everyone.
Furthermore, we make sure to consider the evolving nature of travel and the dynamic needs of both airports and their passengers. For example, flexibility in seating arrangements is essential to cater to the changing preferences of travellers. Adaptable seating solutions that can be easily reconfigured to accommodate different group sizes, individual preferences, and activities are integral to Zoeftig’s design approach. Likewise, we ensure our power charging solutions can evolve in line with passenger habits and technological advancements. This flexibility ensures that our airport seating remains versatile and responsive to the evolving needs of passengers and the dynamic nature of airport environments.
Sustainability is another critical aspect of the design process of our airport seating. This involves considering the impact of the materials and the manufacturing processes, as well as maximising the life span of our products. By integrating sustainable design principles throughout our process, our airport seating aligns with the aviation industry’s broader environmental goals and contributes to a more responsible and eco-friendly travel experience.
Aesthetics continue to play a significant role in our workflow and visual appeal is not considered a mere luxury, it’s an essential aspect of creating a positive and enjoyable environment for users. Thoughtful use of colour, form, and materials contribute hugely to the overall mood, and perception of passengers. Aesthetically pleasing airport seating areas are proven to contribute to a more pleasant and uplifting atmosphere, positively impacting the overall passenger experience.
In summary, our design approach is a holistic process that prioritizes functionality, inclusivity, flexibility, sustainability, and aesthetics. By recognizing the diverse needs and preferences of travellers, this design philosophy contributes to creating welcoming and accommodating environments. Our focus on inclusivity fosters a sense of equality, making airports more enjoyable and accessible for everyone, and helping ensure that each and every passenger can relate to our brands mission statement — Love The Journey.
